nau Five Percent
National Advertising Campaign
Brand Strategy, Creative/Art Direction, Writing & Production
Design can change the world. Nau set out to change the outdoor clothing industry piece by piece. Incubate collaborated with Nau to develop an honest and innovative approach to speaking to their consumer. The approach required a close relationship with the products and an understanding of their unique business model. Incubate created an initial brand video that launched with the introduction of the company. After Nau’s debut, we developed brand strategy, retail and online videos and advertising campaigns.