Avista - Every Little Bit
Art Direction, Animation & Production
Coates Kokes asked Incubate to concept and produce the motion graphics for Avista Utilities’ “Every Little Bit” campaign, based on the notion that small energy-saving actions here and there can add up to a large collective impact (every little bit adds up). With the success of the first two, Incubate was brought back one year later for the second set. Between the four spots, the messages empower customers, demonstrate what actions to take and explain the big energy-generating picture.